SUBMOTIVE is a curated experience where one finds themselves rediscovered in familiar sounds through new underground artist and undiscovered music that reflect the global sound and amplifies the rich culture of NC's roots in hip-hop and beyond. A new vibe that brings back the sensation of edge, meaning, and depth of what it means to truly celebrate meaningful music, make memories, and engage in the cultural exchange that puts the conversation of music back into our hearts and community with soul.
